small business - ConnectME Digital Marketing

People always say that marketing only works if you are strategic and know where you can meet the goals and attract the right audience. There are many successful ways to run a small business through marketing and achieve your goals. Nowadays, we have a multitude of social media platforms to use such as Facebook, LinkedIn, Google+, Pinterest, Instagram, Snapchat, and more. Luckily, these days many have found that we are not spending the same amount on social media as we once did – no, there are other ways to draw customers in.

Increasing Traffic

There are many steps used to guide your business in the right direction. We can help you understand these steps to make life easier on yourself and obtain the business of your dreams.

Assess the Demographic: If your small business has a physical store, it sometimes pays to sit down and watch who comes and goes. Understanding your demographic can give you a better idea of who you can target your products toward. The same can be said if your business is solely online – you can watch who is commenting and liking your products.

Community Events: Hosting community or online events can sometimes help. You may host an in-person or online party with deals for customers on occasion. You may hold a raffle, or donate to charity. You may stick to educating customers by uploading a video that shows them how to use a certain product to keep your business relevant in their minds.

Location-Based Services: You can promote your small business by using mobile apps that target customers around your business. Many of these services like Groupon or Living Social can help others understand when you are having offers and find out your hours, as well as much more information relating to the business.

Keeping in Touch: You should always have an engaging social media presence. You can tie in all these previous tips through social media as a way to bring in new customers and appeal to those who have been buying for some time. Using social media can be completely free if that’s how you want to use it, albeit time-consuming if you are actively promoting your work. But the best thing that you can do is interact with your audience and be another member of the community!

Keeping up to Date: Stay in touch and keep up to date with customers on social media. Remind your audience if you are sending out newsletters or deals on emails. There are many ways to engage your audience and see results!

There are many social media platforms that can help you excel in regards to your small business. Instagram is usually one of the social media platforms that business owners do not always think of when they are working on building their brand. However, without it, you are missing out on opportunities. One of the reasons for this is because Instagram is the fourth-most downloaded app in the U.S, with 500 million monthly users – which means more opportunity for growth. Instagram is more visible than it is text for reading, which means that you should gain a strong following and find many intriguing things to post about. We will show you how using Instagram can benefit you.

Usefulness of Instagram

Using Visuals to Gain Followers: Businesses across the country use Instagram as a way for an audience to connect to their business. Everything that you do in your business will interest the right followers. This is why you could take photos around your workplace because it interests those who want to buy from you, of community events to show your lives outside of work, and of celebrations to engage consumers with your business.

Using Hashtags: Hashtags allow you to attract new followers. There are many popular hashtags, such as #throwbackthursday, #selfie, and more. By understanding hashtags, you can better understand who will take an interest in what you are posting and relate to your audience in a different way.

Interacting With Users: There are many ways that the Instagram platform allows you to interact with other users. You can like other people’s photos, comment on photos, mention people in posts, and tag other users. Just like many other social media platforms, Instagram also allows you to send direct messages to users.

Advertising: You have the opportunity to advertise. You can use photo ads that have sponsored labels above the photos, video ads that are much like regular video posts, and carousel posts, which are ads that use multiple photos that users are able to swipe through. These ads appear on homepages when users scroll through the app.

Relating to Your Brand: It is a good idea to share images of things that are popular on the platform. However, if your business has nothing to do with these things, your followers could become confused and feel less engaged. Keeping things relevant can go a long way.

When you are building your small business, social media is the way to go. Through the use of these specialized platforms, you can extend your reach and meet with an audience that relates to what you are selling. Keep these tips in mind to help you grow and expand in a way that helps your business and engages customers.