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Archives for June 2017

June 28, 2017 By wpadmin

Understanding How Search Engine Optimization Helps Your Business

Business graph conceptIf you are trying to build your online presence and general audience for your business through social media, you probably already have a starting idea of what you want to do. You probably understand that this starts with understanding who your target audience actually is and how you need to be as specific as possible when it comes to these things. You probably also understand that SEO is extremely vital to your business, standing in as the main tactic that brings you many of your customers. You must consider what works for your business in the long run and attracts as many customers as possible, which is where we come in.

Importance of SEO

Some of the most important SEO tactics online include keyword researching, content marketing, link building, social media promotion, and more. SEO is one of the most important aspects of marketing as a whole. The reason? If customers aren’t able to find your website buried deep within the depths of Google, then they can never become a customer. This is how your business falls behind. If you are considering SEO and a strategy that will help you online, you want to consider the following tips:

  • You must consider on-site SEO, which consists of your written content, images, and more – and their presence on popular outlets like Google and Bing.
  • Off-site SEO is also important, as it includes links from reporters and others in the industry who list your company or have it in online directories.
  • You also want to consider keeping your website up-to-date and making it as speedy as possible. You also want it viewable on all devices, like smartphones, tablets, and laptops.

Quick SEO Techniques

Keywords: Keywords are important because they are the words that customers look for when they are interested in finding a new product or service. If you use the right keywords, you then improve your business’ ranking. You want to use keywords wisely, and only in places where they make sense. 

Content Marketing: Your content should be outstanding, to the point where it beats all the rest in your particular industry! This means looking at your website and using the most intriguing photographs, being as informative as possible, and showing videos of your product in action. People live for visible content! 

Social Media Promotion: Though social media promotion and searching doesn’t really go hand in hand, it can still drive people to your site when the word is spread about your business. People click social media links all day, every day – so be sure to keep yours up to date!

Analytics: What are analytics? These will tell you how your SEO is working and what you need to improve upon. Google Analytics allows you to see how people are finding your business through their searches. This tells you where you can improve your presence and how you can appeal to customers on all outlets.

It is important to tell what customers are seeing when they look for your business online. Whether they are coming from a search engine or social media posts, it is important to understand how your customers are interacting with your business. You can find out how to track this data through a free marketing report from Connect Me Digital Marketing. Contact us for more information on how we can assist you!

Filed Under: Uncategorized Tagged With: analytics, audience, business, customers, google, keywords, marketing, search engine, SEO, social mediawpadmin

June 24, 2017 By wpadmin

How Instagram Can Help You Build Your Small Business

Instagram on iPhone 5There are many social media platforms that can help you excel in regards to your small business. Instagram is usually one of the social media platforms that business owners do not always think of when they are working on building their brand. However, without it, you are missing out on opportunities. One of the reasons for this is because Instagram is the fourth-most downloaded app in the U.S, with 500 million monthly users – which means more opportunity for growth. Instagram is more visible than it is text for reading, which means that you should gain a strong following and find many intriguing things to post about. We will show you how using Instagram can benefit you.

Usefulness of Instagram 

Using Visuals to Gain Followers: Businesses across the country use Instagram as a way for an audience to connect to their business. Everything that you do in your business will interest the right followers. This is why you could take photos around your workplace because it interests those who want to buy from you, of community events to show your lives outside of work, and of celebrations to engage consumers with your business.

Using Hashtags: Hashtags allow you to attract new followers. There are many popular hashtags, such as #throwbackthursday, #selfie, and more. By understanding hashtags, you can better understand who will take an interest in what you are posting and relate to your audience in a different way.

Interacting With Users: There are many ways that the Instagram platform allows you to interact with other users. You can like other people’s photos, comment on photos, mention people in posts, and tag other users. Just like many other social media platforms, Instagram also allows you to send direct messages to users. 

Advertising: You have the opportunity to advertise. You can use photo ads that have sponsored labels above the photos, video ads that are much like regular video posts, and carousel posts, which are ads that use multiple photos that users are able to swipe through. These ads appear on homepages when users scroll through the app.

Relating to Your Brand: It is a good idea to share images of things that are popular on the platform. However, if your business has nothing to do with these things, your followers could become confused and feel less engaged. Keeping things relevant can go a long way.

When you are building your small business, social media is the way to go. Through the use of these specialized platforms, you can extend your reach and meet with an audience that relates to what you are selling. Keep these tips in mind to help you grow and expand in a way that helps your business and engages customers.

Filed Under: Uncategorized Tagged With: advertise, audience, brand, business, customers, engage, guide, hashtags, Instagram, interact, photos, platforms, small business, social media, userswpadmin

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