engaging - ConnectME Digital Marketing

People always say that marketing only works if you are strategic and know where you can meet the goals and attract the right audience. There are many successful ways to run a small business through marketing and achieve your goals. Nowadays, we have a multitude of social media platforms to use such as Facebook, LinkedIn, Google+, Pinterest, Instagram, Snapchat, and more. Luckily, these days many have found that we are not spending the same amount on social media as we once did – no, there are other ways to draw customers in.

Increasing Traffic

There are many steps used to guide your business in the right direction. We can help you understand these steps to make life easier on yourself and obtain the business of your dreams.

Assess the Demographic: If your small business has a physical store, it sometimes pays to sit down and watch who comes and goes. Understanding your demographic can give you a better idea of who you can target your products toward. The same can be said if your business is solely online – you can watch who is commenting and liking your products.

Community Events: Hosting community or online events can sometimes help. You may host an in-person or online party with deals for customers on occasion. You may hold a raffle, or donate to charity. You may stick to educating customers by uploading a video that shows them how to use a certain product to keep your business relevant in their minds.

Location-Based Services: You can promote your small business by using mobile apps that target customers around your business. Many of these services like Groupon or Living Social can help others understand when you are having offers and find out your hours, as well as much more information relating to the business.

Keeping in Touch: You should always have an engaging social media presence. You can tie in all these previous tips through social media as a way to bring in new customers and appeal to those who have been buying for some time. Using social media can be completely free if that’s how you want to use it, albeit time-consuming if you are actively promoting your work. But the best thing that you can do is interact with your audience and be another member of the community!

Keeping up to Date: Stay in touch and keep up to date with customers on social media. Remind your audience if you are sending out newsletters or deals on emails. There are many ways to engage your audience and see results!

When you are building your business, one of the best ways to do so is to utilize your social media networks, where customers will engage with your posts to understand the product you are selling. Many people believe that a business is not worth anything when customers are not engaged. If you are failing to gain social shares, comments, and feedback from customers, you may wonder what you may be doing wrong.

Things You May be Doing Wrong

Content That Doesn’t Gain Attention: Your content must be engaging, which means that it must catch people’s eyes. This means that you should always utilize quotes, contests, questions, and more. Having uninteresting, black and white posts will encourage your customers to scroll right over what they’re seeing. Images and multimedia stand out to everyone, giving the audience a way to connect as they pause to look at the content.

Wrong Social Media Platforms: You must always use the correct social media platforms based on the needs of your customers. If many of your customers have businesses themselves, LinkedIn may be the best place to share, as opposed to Facebook, where everyday consumers are browsing.

Wrong Audience: You may have to inspect the demographics of your customers, as you may be targeting the wrong type of audience. Understanding searching habits and social media interests can help you.

Ignoring Fans and Comments: If you have particularly “loud” fans, these could be the advocates that help you build your business. You should always engage with customers of any kind, such as answering their questions as quickly as possible and showing gratitude when they brag about your product. If you ignore them, they may go away – and nobody wants that!

Quick Tips for Engaging Audiences

If you want to engage your audience more than ever before, follow these quick tips that you may have not considered before.

Find the best, relevant content that will resonate with your fans – because when audiences feel they can identify with you, the result is better!
Post behind the scenes at your business as well as pictures of customers using your products, as it will show your audience what is involved in the process of your business.
Offer contests to your audience, but be careful not to overuse it.
Post infographics that are fun and enlightening, based on your audience’s preferences.
Be sure to include a little humor, as being boring never reaches an audience.

By staying engaged with your business, you also engage others. Know your business from the inside-out and keep these practices in mind. You may not have even known that some of the tactics you previously used were helping you lose customers… build your better business today!