platforms Archives - ConnectME Digital Marketing

There are many social media platforms that can help you excel in regards to your small business. Instagram is usually one of the social media platforms that business owners do not always think of when they are working on building their brand. However, without it, you are missing out on opportunities. One of the reasons for this is because Instagram is the fourth-most downloaded app in the U.S, with 500 million monthly users – which means more opportunity for growth. Instagram is more visible than it is text for reading, which means that you should gain a strong following and find many intriguing things to post about. We will show you how using Instagram can benefit you.

Usefulness of Instagram

Using Visuals to Gain Followers: Businesses across the country use Instagram as a way for an audience to connect to their business. Everything that you do in your business will interest the right followers. This is why you could take photos around your workplace because it interests those who want to buy from you, of community events to show your lives outside of work, and of celebrations to engage consumers with your business.

Using Hashtags: Hashtags allow you to attract new followers. There are many popular hashtags, such as #throwbackthursday, #selfie, and more. By understanding hashtags, you can better understand who will take an interest in what you are posting and relate to your audience in a different way.

Interacting With Users: There are many ways that the Instagram platform allows you to interact with other users. You can like other people’s photos, comment on photos, mention people in posts, and tag other users. Just like many other social media platforms, Instagram also allows you to send direct messages to users.

Advertising: You have the opportunity to advertise. You can use photo ads that have sponsored labels above the photos, video ads that are much like regular video posts, and carousel posts, which are ads that use multiple photos that users are able to swipe through. These ads appear on homepages when users scroll through the app.

Relating to Your Brand: It is a good idea to share images of things that are popular on the platform. However, if your business has nothing to do with these things, your followers could become confused and feel less engaged. Keeping things relevant can go a long way.

When you are building your small business, social media is the way to go. Through the use of these specialized platforms, you can extend your reach and meet with an audience that relates to what you are selling. Keep these tips in mind to help you grow and expand in a way that helps your business and engages customers.

When you are building your business, one of the best ways to do so is to utilize your social media networks, where customers will engage with your posts to understand the product you are selling. Many people believe that a business is not worth anything when customers are not engaged. If you are failing to gain social shares, comments, and feedback from customers, you may wonder what you may be doing wrong.

Things You May be Doing Wrong

Content That Doesn’t Gain Attention: Your content must be engaging, which means that it must catch people’s eyes. This means that you should always utilize quotes, contests, questions, and more. Having uninteresting, black and white posts will encourage your customers to scroll right over what they’re seeing. Images and multimedia stand out to everyone, giving the audience a way to connect as they pause to look at the content.

Wrong Social Media Platforms: You must always use the correct social media platforms based on the needs of your customers. If many of your customers have businesses themselves, LinkedIn may be the best place to share, as opposed to Facebook, where everyday consumers are browsing.

Wrong Audience: You may have to inspect the demographics of your customers, as you may be targeting the wrong type of audience. Understanding searching habits and social media interests can help you.

Ignoring Fans and Comments: If you have particularly “loud” fans, these could be the advocates that help you build your business. You should always engage with customers of any kind, such as answering their questions as quickly as possible and showing gratitude when they brag about your product. If you ignore them, they may go away – and nobody wants that!

Quick Tips for Engaging Audiences

If you want to engage your audience more than ever before, follow these quick tips that you may have not considered before.

Find the best, relevant content that will resonate with your fans – because when audiences feel they can identify with you, the result is better!
Post behind the scenes at your business as well as pictures of customers using your products, as it will show your audience what is involved in the process of your business.
Offer contests to your audience, but be careful not to overuse it.
Post infographics that are fun and enlightening, based on your audience’s preferences.
Be sure to include a little humor, as being boring never reaches an audience.

By staying engaged with your business, you also engage others. Know your business from the inside-out and keep these practices in mind. You may not have even known that some of the tactics you previously used were helping you lose customers… build your better business today!