People always say that marketing only works if you are strategic and know where you can meet the goals and attract the right audience. There are many successful ways to run a small business through marketing and achieve your goals. Nowadays, we have a multitude of social media platforms to use such as Facebook, LinkedIn, Google+, Pinterest, Instagram, Snapchat, and more. Luckily, these days many have found that we are not spending the same amount on social media as we once did – no, there are other ways to draw customers in.
There are many steps used to guide your business in the right direction. We can help you understand these steps to make life easier on yourself and obtain the business of your dreams.
Assess the Demographic: If your small business has a physical store, it sometimes pays to sit down and watch who comes and goes. Understanding your demographic can give you a better idea of who you can target your products toward. The same can be said if your business is solely online – you can watch who is commenting and liking your products.
Community Events: Hosting community or online events can sometimes help. You may host an in-person or online party with deals for customers on occasion. You may hold a raffle, or donate to charity. You may stick to educating customers by uploading a video that shows them how to use a certain product to keep your business relevant in their minds.
Location-Based Services: You can promote your small business by using mobile apps that target customers around your business. Many of these services like Groupon or Living Social can help others understand when you are having offers and find out your hours, as well as much more information relating to the business.
Keeping in Touch: You should always have an engaging social media presence. You can tie in all these previous tips through social media as a way to bring in new customers and appeal to those who have been buying for some time. Using social media can be completely free if that’s how you want to use it, albeit time-consuming if you are actively promoting your work. But the best thing that you can do is interact with your audience and be another member of the community!
Keeping up to Date: Stay in touch and keep up to date with customers on social media. Remind your audience if you are sending out newsletters or deals on emails. There are many ways to engage your audience and see results!