Word of mouth and recommendations are the oldest form of marketing. And the best way to advertise the quality of your service is a testimonial from a past client. A testimonial gives new customers an idea of how people view your company. Good testimonials can drive up local search engine rankings.
The more positive testimonials you have, the higher up your page will rank. Testimonials are shown when you search for a local company, usually in the sidebar of Google. This information is shown along with the business’ address and other contact information. Having a good review show up instantly will bring more visitors to your website.
There is a good way and a bad way to solicit testimonials. Knowing the right way to ask clients for a testimonial will help you receive more positive feedback. Here are some Dos and Don’ts to help guide you.
Review Solicitation Do’s
- Remembering praise is important. If your client sends you a testimonial, always send a thank you note. It helps build a good rapport and guarantees that you will receive more positive testimonials in the future.
- Always be polite. Never demand a testimonial from a client. It’s good to say how much you appreciated their business when you ask for a testimonial.
- Have a webpage dedicated to testimonials that is easy to find on your website. Make sure to include the name of the person who wrote the testimonial. Also make it easier for people to post reviews on your website. Have a feedback form ready to go on your website.
- Companies are using testimonials drives to help round up feedback for their business. This means offering a small incentive to people if they leave a review. This could be anything from a promo code for a discount or free services. Although this a less personal way to ask for a testimonial, it can still be effective.
- Social media is a great way to get testimonials. People can leave a facebook comment or tweet talking about your company. You can ask for customer feedback in a creative and fun way using social media.
- If you are asking someone for a testimonial in an email, always be polite. Thank them for using your business before asking. Think carefully about sending a message to a customer. What do you want it to say about you and them? There is an example below of a good email asking for a testimonial.
- There are some things to remember also that you should not do when asking a customer for a testimonial.
Review Solicitation Dont’s
If you are on a time table for a new release for your business or upcoming event, don’t wait until the last minute to ask for a testimonial. Never put pressure on a client to give you a testimonial within a time frame. It makes it less likely that they will write one for you.
Let the client use their own words. Don’t try to control what they write. Forcing them to write what you think is a good testimonial will decrease the chances of you actually getting one.
Never act rudely if a client can’t write a testimonial for you. They may not have the time to write one. Thank for for their time, regardless of whether or not they can write a testimonial for you.
If a client requests not to be solicited again for a testimonial, respect that request. If you continue to be pushy, the client could get angry.
Don’t break any FTC Guidelines when you request a testimonial or add them to your website. Check them before you proceed with posting or soliciting testimonials. Use these tips and you will be getting testimonials for your website in no time. For extra help, we have provided a sample email to show you an example of a good email asking to a testimonial.
Dear Client (insert their name)
I hope you are doing well. You have provided great value with your use of our company/ services /website. If you would give your permission, I would like to use your feedback on my website. Your testimonial would do my business a great service. Your comments could show how our business /services has helped you and how you benefited from doing business with us.
These comments help us grow as a company. I’ve written down a few questions that would help us gain valuable feedback. However, feel free to write whatever you wish. All comments are valued.
(Use this section to write 2-5 questions that would give valuable feedback to your compnay)
Thank you for your time and for your business. If you are unable to write a testimonial, we will not contact you with unwanted solicitation. Contact us anytime with any comments or concerns. Our company appreciates the time you spent giving us this testimonial, if you are able to do so.
Add your closing here,
You name, company, and contact information
We hope this guide has put you on the road to success on getting testimonials from clients.